Serving Older Adults in Metro Atlanta Since 1980


  Contact : 404-373-2727 | 24 hours a day 7 days a week

All Posts in Category: Newsletter

The Silver Tsunami – An Unprecedented Societal Shift

Written By: Weyman Perry
Weyman Perry

Weyman Perry

Recipe for a Perfect Storm. . . Take a POPULATION GROWTH bomb and mix it with…. A dramatically INCREASING LIFESPAN.

Our World is Getting Older
From now on, population growth comes from more elders and middle aged people than from infants. By 2050 we will move from 1 in 5 people being older than 60 to 1 in 3 on our planet.

Read More

Celebrated Centenarian – Mozelle Blair

Majorie Mozelle Blair was born in 1915 in Cornelia, Georgia. The oldest of five children, she lived in Cornelia, Georgia until moving to Young Harris to attend Young Harris College. She graduated with a degree in education and began work as a fourth grade teacher.

In 1943 Ms. Blair moved to Atlanta to begin work as a secretary at Coca-Cola. Ms. Blair spent 37 years working for Coca-Cola, retiring in 1980. During her 37 year employment at Coca-Cola she saw many changes in the workplace, most notably how women were treated compared to men. She remembers being allowed to wear pants to work and when Coke began hiring females to work in traditionally male dominated positions.

Read More

Celebrated Centenarian – Claire Taylor

Claire Clark (Taylor) was born in Hastings, Nebraska, on October 27, 1914. She spent most of her school years in Eugene, Oregon, where her father was pastor of a church closely linked to the university. Her mother served as chair of the music department. Claire began her first job there, playing the organ for church at the age of eleven. This was a skill that served her well, as she attended Grinnell College during the Depression and was able to fund her tuition with a church job.

Read More

Celebrated Centenarian – Evelyn Emanuel

written by: Weyman Perry and Danielle Grabol

Evelyn Emanuel was born on October 6, 1915, in Scranton, PA. She was one of three girls in her family and she was the middle daughter. They moved to the Virginia Beach area when she was very young and that is where she spent most of her life.

When Evelyn graduated from high school, the country was just coming out of the Great Depression. Jobs were scarce and there certainly wasn’t money available for many people to attend college. She worked for a while for a group of four attorneys and she had a job selling maps over the telephone. Most of her adult life, however, was spent being a wife and mother.

Read More

Employee Retention

Employees are the lifeblood of any service related business and especially businesses like Personal Care, Inc. that deliver healthcare related services. The benefits of having high quality, enthusiastic, professional employees is obvious to every business but just recognizing that fact does not mean a business is able to successfully build such an environment for its workforce.

There are many factors involved in creating a working environment that results in employees that are quality minded, enthusiastic about their work and professional in their approach to customers and to one another. The “recipe” for such a workplace is not quick and easy. In fact, the opposite is often true. Such an environment requires a commitment of both personal and financial resources from the company in order to have associates who are unified in their commitment to excellence and compassion in the work that they do.

The downside of high employee turnover has been widely documented – low company morale; increased cost for recruitment; interviewing and onboarding; loss of customers due to inconsistent service delivery; difficulty establishing and maintaining a consistent company culture; and lower overall earnings for the organization. All of these factors make it difficult for an organization to maintain stability in the community it serves.

The Home Care Services industry has seen markedly increasing turnover rates nationwide over the last 5-7 years. In 2014 a nationally focused Home Care Quality Organization reported results of a survey of over 700 home care organizations. The results were striking in that the average annual turnover rate for the clinical staff of a home care service companies was over 60%! There are numerous reasons for this turnover – suffice it to say this type of trend does not bode well for these organizations.

PERSONAL CARE has a long standing culture of sincere concern for its employees. This was the foundation of the business when it was established in 1980 and continues to be a core pillar of the organization’s priorities today.

This foundational commitment to employees was evidenced once again as PERSONAL CARE recently became one of the first home care services companies to offer its employees health benefits along with 401K options and paid time off. While this array of benefits seems rudimentary for employees in many industries, it is truly unique in an industry characterized by 1099 and part time contracted employees. Our hope and belief is that this ongoing investment in the employees of PERSONAL CARE will continue to result in a more experienced care delivery team, that is better trained, more professional and more enthusiastic in the provision of care to our clients and families. Employees are the lifeblood of any service related business and especially businesses like Personal Care, Inc. that deliver healthcare related services. The benefits of having high quality, enthusiastic, professional employees is obvious to every business but just recognizing that fact does not mean a business is able to successfully build such an environment for its workforce.

There are many factors involved in creating a working environment that results in employees that are quality minded, enthusiastic about their work and professional in their approach to customers and to one another. The “recipe” for such a workplace is not quick and easy. In fact, the opposite is often true. Such an environment requires a commitment of both personal and financial resources from the company in order to have associates who are unified in their commitment to excellence and compassion in the work that they do.

The downside of high employee turnover has been widely documented – low company morale; increased cost for recruitment; interviewing and onboarding; loss of customers due to inconsistent service delivery; difficulty establishing and maintaining a consistent company culture; and lower overall earnings for the organization.

All of these factors make it difficult for an organization to maintain stability in the community it serves. The Home Care Services industry has seen markedly increasing turnover rates nationwide over the last 5-7 years. In 2014 a nationally focused Home Care Quality Organization reported results of a survey of over 700 home care organizations. The results were striking in that the average annual turnover rate for the clinical staff of a home care service companies was over 60%! There are numerous reasons for this turnover – suffice it to say this type of trend does not bode well for these organizations.

PERSONAL CARE has a long standing culture of sincere concern for its employees. This was the foundation of the business when it was established in 1980 and continues to be a core pillar of the organization’s priorities today. This foundational commitment to employees was evidenced once again as PERSONAL CARE recently became one of the first home care services companies to offer its employees health benefits along with 401K options and paid time off. While this array of benefits seems rudimentary for employees in many industries, it is truly unique in an industry characterized by 1099 and part time contracted employees. Our hope and belief is that this ongoing investment in the employees of PERSONAL CARE will continue to result in a more experienced care delivery team, that is better trained, more professional and more enthusiastic in the provision of care to our clients and families. weyman

written by: Weyman Perry
Read More

Thirty-Five Years and Counting

Reflections of Two Owners

written by: Martha Clinckscales
Forty years ago, when I graduated from high school, my aunt and uncle gave me a beautiful volume of Archibald MacLeish’s writings. I gravitated toward his poem, L’An Trentiesme De Mon Eage, “The year of my thirtieth.”

While I was far from 30 then—light years when one is 18, what drew me to this poem and still does, is the beginning and ending verses of the stanzas of the poem:

Read More

Race Across America

Written by: Danielle Grabol
Danielle Grabol

Danielle Grabol

Last June, in Oceanside, California, I stood on a pier gazing at a huge banner that read, “Race Across America: The world’s toughest bicycle race. 3000 miles coast-to-coast.” I was about to begin this arduous race, alongside my racing partner, fellow Atlantan Kacie Darden. We were the lone females racing in the two-person female team category. Our goal was to finish the race faster than any of the other two-female teams that had ever raced before us.
I became interested in this contest through my Ironman triathlon training, which has been part of my life for eight plus years. Ultra racing has satis ed a need in me for fitness, for mental and physical discipline, and for community. You might be surprised at the number of people who enjoy this level of physical challenge!

The journey to Oceanside began in July, 2012, when Kacie completed Race Across America (RAAM) as part of an eight-person team. She knew immediately upon finishing that she wanted to compete again. We started preparing for the 2013 RAAM race in August, which gave us eleven months of training. We both worked full-time jobs and balanced 25-30 hours a week of training. RAAM was much bigger than I initially realized it would be. With the awareness that this would be more work than we could handle ourselves, we quickly assembled our “crew” – eleven people that would be responsible for taking care of us during the race. The crew took a lot of the planning and logistics out of our hands.

While Kacie and I pedaled, they had meetings, booked flights, and swapped countless emails on our behalf. Around February, our training regimen ramped up. My personal life became a revolving circle of going to work, riding my bike, eating and sleeping. At times I felt completely overwhelmed when I thought about the race. This was the first time in my life that I would undertake something of this magnitude. My teammate was counting on me to stay injury-free and healthy.
In addition, Kacie and I added a fundraising commitment to our efforts. We asked friends, family, and sponsors to help
us raise funds for Camp Twin Lakes, a local organization that provides camping opportunities for children who face a variety of serious challenges [www. camptwinlakes.org]. We hoped to raise money to support their programs, and this gave us increased incentive.
After months of training and preparation the big day finally arrived.

The race itself was more wonderful than I ever imagined. We traveled through 12 states, climbed 170,000 vertical feet (the equivalent of climbing Mt. Everest three times), and saw parts of the country you would never know existed. At the same time, it was also the most difficult feat I have ever accomplished.

It was mentally exhausting. Combining personalities in close quarters was tough. The urgency and intimacy of the race wore on us and our team. The crew spent their time in 12-hour shifts, rotating between one van that followed one of the riders and another larger van. They got little sleep, dined mostly on gas store fast food or McDonalds, and had little time or facility for maintaining personal hygiene. We were all pretty raunchy after all the hours on the road!

I expected to learn a lot about myself on this ride. Interestingly enough, I learned about making room for others. Our crew members took time out of their personal lives to make Kacie’s and my dream a reality. They sacrificed themselves and did it with sustained goodwill. Our dream became their dream. They never gave up on us or the goal. It was because of their commitment to us that we made it, and we wouldn’t have made it without them. I learned about selflessness through their actions. Bonds were forged that will not be broken and memories were made that will last forever.

Eight days, two hours and 35 minutes after we left the pier in Oceanside, our team (named Power, Pedals, and Ponytails) arrived in Annapolis, Maryland.
We became the youngest two- person female team to finish and broke the existing time record by 14 hours. To say that we were elated would be an understatement. I felt totally overwhelmed with gratitude for the amazing crew that helped us get to the finish line and all our family and friends who supported us from day one.
I am often asked why I would want to willingly push myself to extreme physical and mental exhaustion in pursuit of a finisher’s medal. We live in a modern society where technology allows us to travel by plane, train or car – so why choose to pedal a bicycle? Riding a bike requires me to be totally present in the moment. There are no incoming text messages or emails to check. The path of least resistance doesn’t exist. I am present for myself, whether riding in solidarity or in community, and I am present to my surroundings. This physical and spiritual effort fulfills me. When I return to everyday life, I feel calm and satisfied. I enjoy simple comforts and the opportunity to rest.

Eckert Tolle, a renowned spiritual teacher, says negativity creates “more outer resistance, and the universe will not be on your side; life will not be
helpful. If the shutters are closed, sunlight cannot come in.” In other words, life – much like the RAAM race – has its ups and downs; hard times and good times. The power of perseverance, a positive mental attitude and living in the moment can serve us all well, especially in the face of illness, loss, or changes in one’s living environment. Striving for all this with the support of others makes it sweeter.

Read More

Goal Setting

Goal setting is used by top-level athletes, successful business-people and achievers in all elds. Setting goals gives you long-term vision and short-term motivation. It focuses your acquisition of knowledge, and helps you to organize your time and your resources so that you can make the very most of your life.

A useful way of making goals more powerful is to use the SMART mnemonic. While there are plenty of variants (some of which we’ve included in parenthesis), SMART usually stands for:

• S – Specific (or Significant).
• M – Measurable (or Meaningful).
• A – Attainable (or Action-Oriented).
• R – Relevant (or Rewarding).
• T – Time-bound (or Trackable).

Take a deep look
Once you have written them down, take a deep look. Think about them. Are they realistic goals? Or are you spreading yourself too thin? My suggestion is to not set goals just for the sake of it. Whatever goals you have set write them down, make sure you have the strength, willingness and determination to achieve.
Make an action plan
So you have set goals, written them down and now you are all set to start working towards achieving them. First step – make an action plan. There could be more than one method to achieve a goal. Which one suits you? Decide on it.
Track progress
Extremely important. If you don’t track progress, you don’t get an idea if you are going the right way and if you would ever achieve it in the time frame you had set in your mind.
Involve others
It is always good to involve others in the process of setting and achieving goals. Take advice when necessary. And don’t be rigid. There are people out there who are better at this. Their suggestions are always valuable.
Welcome failure
If you learn to welcome failure and keep going, I think there’s nothing which can stop you from achieving your goals. I don’t know anyone
who had an absolute smooth run and became successful. Failure is an important part of the entire process. Welcome it. Learn from it.

Read More